Ford Invests $3B in Ontario Plant to Meet Super Duty Truck Demand, Adds 1,800 Jobs
July 18, 2024
Ford Motor Co. is investing $3 billion to retool its Oakville plant in Ontario.
The plant will shift from producing electric vehicles to large Super Duty trucks.
This move is driven by increased consumer demand for Super Duty trucks.
The investment includes $2.3 billion and the creation of 1,800 jobs.
Ford is also expanding its Windsor engine facility to produce more V8 engines for the Super Duty lineup.
An electrified version of the Super Duty truck is planned for the future, despite delaying an EV crossover.
CEO Jim Farley emphasizes a focus on multi-energy technology to meet market demands and environmental concerns.
Ford's stock rose nearly 2% following the announcement, indicating boosted investor confidence.
Many Canadians are hesitant to adopt EVs, with over half unlikely to consider one for their next vehicle.
Ontario's Minister of Economic Development expressed excitement about the plant's repurposing and its potential economic benefits.
Summary based on 12 sources
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Sources

The New York Times • Jul 18, 2024
Ford Will Make Gasoline Trucks Not Electric Vehicles in Canada Plant
Forbes • Jul 18, 2024
Ford Expanding F-Series Truck Production As Electric Vehicle Demand Slows
TechCrunch • Jul 18, 2024
Ford’s EV plans are in flux once again as it invests $3B into its biggest trucks | TechCrunch