The EU Data Act is set to regulate access and use of data created within the European Economic Area (EEA), impacting all companies except micro and small enterprises.

This legislation promotes a more equitable data landscape, enabling smaller entities to access previously siloed data and requiring industries to invest in robust data management practices.

The Data Act enhances individuals' rights to access and share their data, while also mandating that data holders implement security measures for sensitive information.

One of the key goals of the Data Act is to prevent data monopolies, allowing startups and smaller companies to compete fairly against established industry giants.

The Act mandates data interoperability, integration, and portability, which will benefit various industries, including automotive, healthcare, finance, and telecommunications.

In the automotive sector, the Data Act could facilitate improved services such as predictive maintenance and personalized insurance through shared vehicle data.

While the General Data Protection Regulation (GDPR) has effectively curbed data-hungry companies, its implementation has faced criticism, particularly regarding cookie banners.

Despite regulations, powerful digital corporations continue to dominate the market, maximizing profits at the expense of users and stifling competition.

In light of these regulations, upcoming Apple features like Apple Intelligence will initially be unavailable to EU citizens, reflecting the company's strategic push against EU regulations.

Apple's influence from EU regulations is evident in the introduction of RCS support in iOS 18, enhancing integration with Android users in group chats.

The limited upgrades for Apple products in the EU may foster feelings of being a 'second-class' user among EU customers, a tactic that could be aimed at pressuring the EU.

Companies must adapt to the Data Act's requirements on data sharing and fair contracting to maintain their competitive edge in an increasingly open data economy.