Warner Bros. Discovery has officially shut down the Cartoon Network website, redirecting visitors to its streaming service, Max.

The new Max landing page encourages visitors to sign up for a subscription and offers the option to create a Kids Profile for safer viewing.

Cartoon Network episodes are now exclusively available for streaming on Max, which requires a paid subscription.

This website closure, which took place on August 8, 2024, is part of a broader strategy to promote the Max subscription service.

The shutdown follows Warner Bros. Discovery's announcement to close the Boomerang streaming service by the end of September, further consolidating its kid-friendly content under Max.

Warner Bros. Discovery is facing significant financial challenges, reporting a net loss of nearly $10 billion in Q2 2024.

While domestic streaming subscribers decreased by about 300,000 to 52.4 million, international subscribers increased by 3.9 million to 50.8 million during the same period.

Fans have expressed their sadness on social media, reflecting on the impact of Cartoon Network on their childhood.

The closure surprised many fans, as there was no prior announcement regarding the website's shutdown.

This move aligns with a trend in the streaming industry, where companies are increasingly directing viewers toward paid subscriptions.

Despite the website's closure, linear TV broadcasts of Cartoon Network will continue unaffected, allowing cable subscribers to access programming through television and connected apps.