Instagram has unveiled a new video editing app called 'Edits', designed specifically for video creators, enhancing their creative and editing capabilities on smartphones.

The announcement was made by Instagram head Adam Mosseri on January 19, 2025, shortly after TikTok and CapCut faced restrictions in the U.S.

He highlighted that Edits is tailored for serious creators seeking extensive tools, setting it apart from casual editing apps like CapCut.

The app will include advanced features such as AI-powered animation, green screen effects, customizable automatic captions, and background noise reduction.

Videos can be exported in 1080p resolution without watermarks, facilitating easy use across different platforms.

Mosseri suggested that the launch timing of Edits, coinciding with CapCut's ban, was strategic, emphasizing the app's competitive nature.

Set to launch on March 13, 2025, Edits is currently available for pre-order on the iOS App Store, with an Android version in development.

While Edits shares some features with CapCut, Mosseri asserts it will provide a broader range of creative tools, catering to a different audience.

Users can sign up for the download now, and the app will be accessible in Europe upon its release.

Edits will allow users to film videos up to 10 minutes long, featuring adjustable settings for resolution and framerate.

Additionally, Edits will automatically generate customizable subtitles, making it ideal for social media videos.

Meta's announcement of Edits coincided suspiciously with the bans of TikTok and CapCut, indicating a strategic move to capitalize on the shifting landscape.