The app will also highlight Apple's original content through recommendation rows and provide a dedicated section for MLS subscribers.

Despite successful original programming like 'Severance' and 'Ted Lasso', Apple TV+ has struggled to achieve viewer numbers comparable to larger streaming services, with no disclosed subscriber or revenue figures.

Apple has officially launched the Apple TV app for Android, marking a significant step in expanding its streaming service to a broader audience.

This new app will include the MLS Season Pass, featuring a highlighted match of the week and a section for users to favorite their preferred teams.

The subscription price for Apple TV+ remains at $9.99 per month, while the MLS Season Pass will be available for $12.99 per month or $79 per season, starting February 22, 2025.

The Apple TV app will be accessible on various platforms, including gaming consoles like PlayStation and Xbox, as well as Roku and web browsers.

This launch aligns with Apple's ongoing strategy to enhance its presence in the competitive streaming market, particularly following a $2.5 billion deal for a 10-year partnership to stream Major League Soccer.

The global video streaming market continues to grow rapidly, prompting Apple to tap into this expanding market by appealing to a wider audience.

This expansion aims to reach more users in non-U.S. markets where Android devices are prevalent, showcasing Apple's commitment to accessibility.

This launch is particularly notable as it represents a rare instance of Apple offering services on Android, its main competitor in the smartphone market.

Overall, this move reflects Apple's focus on services and subscription revenue as key growth areas for the company.

New features of the app include a dedicated tab for managing downloaded content for offline viewing, enhancing user experience.