Microsoft Unveils AI-Powered 'Copilot Search' for Bing, Rivals Google's Developing AI Mode
February 25, 2025
While Microsoft has confirmed the experimentation of this AI search mode, it has not disclosed when it will be available to all users.
This innovative mode replaces traditional blue links with a comprehensive summary of search results generated by AI, integrating backlinks and multimedia options.
For example, a query like 'Should I buy the iPhone 16?' is expanded by the AI to provide a more detailed context for better search outcomes.
Currently, 'Copilot Search' has been observed to be active for some users in the United States, appearing in an overflow menu alongside existing search filters.
Microsoft has launched a new 'Copilot Search' mode for its Bing search engine, which enhances search results with AI-driven, personalized responses.
Results are displayed in a summarized text format with embedded links to relevant websites, marking a significant departure from conventional search results.
The interface features sections for 'Images' and 'Videos' and suggests related queries for further exploration, enhancing user engagement.
Additionally, the new Bing interface allows users to ask follow-up questions and includes links to image and video searches within the summary.
The AI refines the user's query and performs multiple related searches simultaneously to generate more relevant results.
Users can access the Copilot Search by visiting Bing, entering a query, and selecting 'Copilot Search' from the 'More' section.
In response to Microsoft's advancements, Google is reportedly developing a similar AI Mode for its Search platform, which is currently being tested internally.
The design of 'Copilot Search' bears a strong resemblance to Google's upcoming 'AI Mode', indicating a competitive response in the search engine market.
Summary based on 2 sources
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Sources

Business Standard • Feb 25, 2025
Microsoft brings Copilot AI-powered web search mode on Bing: How it works
9to5Google • Feb 24, 2025
Microsoft Bing tests ‘Copilot Search’ mode ahead of Google Search’s ‘AI Mode’