Apple Delays Siri AI Update to 2027 Amidst Development Struggles and Competitive Pressure
March 2, 2025
Real-world usage of Apple's AI features is reportedly low, indicating that current offerings are not meeting consumer needs effectively.
Apple's AI-powered update for Siri, originally slated for release with iOS 19, has been postponed and is now expected to arrive with iOS 20 in 2027.
As competitors like Amazon enhance their offerings, Apple faces increasing pressure to deliver meaningful AI features, yet many users remain unconvinced of the value of AI in their devices.
Despite recent attempts to enhance Siri with AI features, performance has been underwhelming, with many functions lacking the conversational depth found in rival systems.
Apple is developing a large language model called 'LLM Siri' to unify its dual-architecture system, which currently combines legacy capabilities with newer AI functionalities.
Internal challenges, including leadership issues and resource shortages, are hindering Apple's ability to keep pace with advancements in AI technology.
In a bid to bolster its AI efforts, Apple has announced plans to invest over $500 billion in the U.S. over the next four years, focusing on AI, engineering, and workforce development.
Siri's commitment to privacy, relying on on-device processing and anonymized requests, limits its capabilities compared to competitors that leverage extensive user data.
In contrast, Amazon's Alexa+ has introduced over 50 new features, including natural conversation capabilities and personalized routines, showcasing advancements that Siri currently lacks.
Apple is working on expanding Apple Intelligence to support multiple languages, aiming to enhance accessibility and user experience globally.
The integration of models like ChatGPT into Siri's capabilities is expected to grow, although development struggles persist.
To enhance its AI presence in China, Apple has formed partnerships with local AI companies like Alibaba and Baidu, although this does not directly improve Siri's overall development.
Summary based on 24 sources
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Sources

The Verge • Mar 2, 2025
Siri’s real AI upgrade could still be years away
Mashable • Mar 3, 2025
Apple's full Siri overhaul might be pushed back to 2027
CNET • Mar 3, 2025
Major Siri Redesign May Be Delayed Again, Report Says
9to5Mac • Mar 3, 2025
Conversational Siri has to be spectacularly good if we won't get it until 2027