Among the new offerings, the fox lens allows a virtual fox to snuggle on the user's shoulder, while the raccoon lens features raccoons scampering over the user's head.

Snap is committed to providing high-quality AI tools at lower operating costs, furthering its innovation agenda.

Users can record videos with the new lenses using either the front or rear camera, although there may be a slight delay during the AI processing.

Unlike traditional filters, these AI video lenses generate entirely new animated objects within videos, enhancing user engagement through personalized experiences.

As premium subscription models gain popularity, they offer exclusive features that enhance user experience and create additional revenue streams for digital services.

These innovative lenses, developed using Snap's in-house generative video model, will be released weekly to expand user options.

This feature is designed to attract and retain subscribers by providing unique tools that enhance the overall user experience on the platform.

By introducing these advanced features, Snap aims to maintain its competitive edge in augmented reality and artificial intelligence, offering capabilities not yet available on rival platforms like Instagram and TikTok.

The launch of these filters is part of a broader trend in social media, where companies like Meta and Google are rapidly integrating AI technologies into their platforms.

Snapchat has launched AI-powered video lenses for its Platinum subscribers, featuring unique AI-generated animals and flowers.

Users can easily access the lenses through the app's filter carousel, allowing them to browse while videos are processed in the background.

Once recorded, the AI-generated videos are automatically saved to the Memories section, where users can share them in Stories, Spotlight, or directly with friends.