Apple's AI-Powered Smart Glasses Delayed Amidst Market Competition and Technical Challenges
April 27, 2025
Delays in Apple's smart glasses project are also anticipated due to ongoing tariff issues that affect production timelines.
Apple aims to create a product that delivers significant daily utility while avoiding the pitfalls of rushing an underdeveloped device to market.
However, Mark Gurman from Bloomberg has indicated that these glasses are not expected to be ready for commercial release for another three to five years due to various technical challenges.
Apple is reportedly working on a pair of smart glasses that will utilize artificial intelligence to analyze the wearer's surroundings and provide real-time feedback.
Currently, Meta's Ray-Ban smart glasses dominate the market, focusing on style over advanced technology, with a new model featuring a display set to launch in 2025.
Apple's cautious development approach is influenced by pricing pressures, the need for technological refinement, and evolving consumer expectations regarding privacy and utility.
The current focus is on developing simpler smart glasses that do not offer full augmented reality capabilities, similar to Meta's partnership with Ray-Ban.
To refine the design and functionality of the glasses, Apple has been gathering employee feedback during the testing phase.
As the device is still in development, final decisions regarding hardware features, including the potential inclusion of a camera, are still under discussion, with privacy considerations in mind.
In addition to its existing offerings, Meta is developing a high-end model, codenamed 'Hypernova', which will include a display panel and is expected to start at $1,000.
Apple's approach may redefine user expectations in wearable technology by focusing on intelligent, privacy-conscious interactions.
Insights into Apple's advancements and strategies regarding its smart glasses initiative were shared in Mark Gurman's Power On newsletter.
Summary based on 23 sources
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Sources

9to5Mac • Apr 27, 2025
Apple smart glasses are getting closer to becoming a reality, per report - 9to5Mac
Digital Trends • Apr 28, 2025
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Tech Times • Apr 28, 2025
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Tom's Guide • Apr 27, 2025
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