Apple Innovates with AI Chips, Eyes Smart Glasses, Camera-Equipped Watch, and Eco-Friendly Mac Studio
May 8, 2025
Current MacBook Pro models are seeing significant discounts, with the 14-inch M4 chip model starting at $1,410, making them an attractive option for consumers.
The 16-inch M4 Pro model is also available at over 10% off, further incentivizing potential buyers to consider these models before the new releases.
Mac revenue also grew by 7% to $7.9 billion, indicating high customer satisfaction and robust performance across all geographic segments.
Analysts maintain a positive outlook on Apple, with a consensus recommendation of 'Outperform' based on an average score of 2.2 from 50 brokerages.
The upcoming M5 models are expected to maintain a base configuration of 16GB unified memory, supporting the increasing demands of AI applications.
The new Mac Studio, designed for creative professionals, will feature macOS Sequoia, which introduces enhanced functionalities like iPhone Mirroring and a new Passwords app.
In a related move, Meta is preparing to launch a second-generation version of its Orion AR glasses to consumers, expected to hit the market in 2027.
Mark Gurman has indicated that the addition of a camera on the Apple Watch, once thought to be far off, is now likely within the next two generations of models.
For the March quarter ending May 1, 2025, Apple reported a revenue increase to $95.4 billion, reflecting a 5% year-over-year growth.
iPhone sales contributed significantly to this growth, with revenue reaching $46.8 billion, up 2% year over year, driven by strong demand for the iPhone 16 family.
Despite challenges in chip development, including high costs and potential supply chain disruptions, Apple aims for long-term benefits such as reduced costs and increased device longevity.
Apple is actively developing specialized chips for its upcoming devices, including smart glasses, enhanced Macs, and AI servers.
Summary based on 125 sources
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Sources

Forbes • May 9, 2025
Forget Ray-Ban Meta: Apple Smart Glasses Project Confirmed In New Leak
TechCrunch • May 9, 2025
Apple said to be developing new chips for smart glasses, Macs, and more
The Verge • May 8, 2025
Apple is planning smart glasses with and without AR
Mashable • May 9, 2025
Apple is working on a chip for smart glasses, report claims