Simo's background includes significant experience in developing Facebook's advertising business, which generated $55 billion in revenue.

She expressed her commitment to leveraging OpenAI's capabilities for public good, emphasizing the potential to accelerate human potential.

The establishment of a dedicated Applications division signals OpenAI's commitment to scaling its consumer and enterprise AI offerings.

Simo's responsibilities will include managing ChatGPT, which has 500 million weekly users, and expanding its availability on platforms like iPhone.

Simo will transition her responsibilities to a yet-to-be-named successor while remaining chairwoman of the board.

This strategic move indicates OpenAI's intentions to compete with major advertising players like Google and Meta as the AI landscape evolves.

OpenAI's mission is to ensure that artificial general intelligence (AGI) benefits everyone, and the organization is rapidly scaling to serve hundreds of millions of users worldwide.

OpenAI has appointed Fidji Simo, the former CEO of Instacart, as its new CEO of applications, reporting directly to CEO Sam Altman.

This leadership change coincides with OpenAI's shift towards a public benefit corporation model, aiming to enhance investor profit while maintaining nonprofit control.

The leadership change reflects OpenAI's evolution from a research lab to a multifaceted organization, now functioning as a global product and infrastructure provider.

Her appointment is expected to enhance OpenAI's growth and impact by effectively applying AI advancements to real-world challenges.

Experts believe that under Simo's leadership, OpenAI could accelerate the development of commerce-focused applications that enhance brand visibility.