In 2024, Apple's US App Store revenue from commissions is estimated to have reached approximately $10.1 billion, reflecting a significant increase from around $4.76 billion in 2020.

Of this total revenue, $6.27 billion was generated from apps, while games contributed $3.82 billion.

As part of its response, Apple has filed an emergency motion to pause these changes, asserting that it could result in losses of 'hundreds of millions to billions' annually.

This surge in revenue highlights a shift in the mobile app landscape, presenting both new challenges and opportunities for developers and consumers alike.

This ruling also prevents Apple from charging a 27% commission on transactions made outside the App Store, further impacting its financial structure.

In response, Apple is appealing the court's decision, claiming it could cause 'grave irreparable harm' and arguing that the ruling punishes them for alleged non-compliance with a previous injunction.

Consumers may face rising costs due to the prevalence of in-app purchases, particularly with freemium models that encourage additional spending.

A recent court ruling has mandated that Apple allow developers to include external payment links in their apps, effective May 1, 2025, which could disrupt Apple's revenue model.

Despite these challenges, Apple's App Store continues to dominate the app market, benefiting from its extensive user base and ecosystem.

However, many developers are pushing for a renegotiation of Apple's 30% commission on app sales and in-app purchases, which they argue diminishes their profit margins.

Investments in emerging technologies like augmented reality (AR) and artificial intelligence (AI) are expected to redefine user expectations and engagement with apps.

The future of the App Store will largely depend on developers' ability to adapt to these market changes and consumer demands amid ongoing discussions about fairness.