Brands can leverage TikTok Live for real-time engagement and product showcases, particularly by integrating TikTok Shop for direct product promotions, driving consumer sales.

Creators on TikTok can earn directly from fans through virtual gifts during livestreams, which often provide a higher income potential compared to the TikTok Creator Fund.

Additionally, TikTok fosters creator networks and community support initiatives aimed at democratizing the livestreaming experience for all users.

This growth presents unprecedented opportunities for both creators and marketers to enhance their presence and revenue through engaging livestream content.

The platform has recently surpassed Twitch in watch hours, underscoring its growing significance in the livestreaming landscape.

To support this thriving community, TikTok is committed to providing resources such as virtual training sessions, webinars, and dedicated Discord servers to help creators succeed in livestreaming.

This focus on community and creator support enhances the platform's appeal, making it an essential space for audience engagement and brand interaction.

TikTok has emerged as a major player in the livestreaming space, attracting over 30 million daily viewers and hosting around 400,000 creators going live each day.

TikTok Live offers a variety of content types, enabling creators and brands to connect with audiences through interactive experiences, which are more engaging than traditional static ads.

Remarkably, TikTok Live generates $10 million in daily revenue, with a significant portion—80%—coming from creators with fewer than 50,000 followers, highlighting the platform's accessibility for smaller accounts.