Google Tests AI Mode in Search, Replacing 'I'm Feeling Lucky' Button Amid Rising AI Competition
May 13, 2025
However, the transition to AI Mode has sparked disappointment among some users who are wary of replacing a nostalgic feature with a new, experimental one.
As Google pushes forward with its AI initiatives, it faces increased scrutiny amid antitrust concerns, highlighting the competitive landscape.
Industry observers are closely monitoring the testing of AI Mode to see if it will become a permanent feature and how users will react to these changes.
OpenAI's ChatGPT search feature, which rolled out to all users in February 2025, has intensified competition among search engines, prompting significant investments from Microsoft.
The introduction of AI Mode signifies a major evolution in how users may interact with search engines, aiming to provide more accurate and up-to-date information than traditional search results.
When users engage with AI Mode, they can access complete answers on a separate page by clicking the AI Mode button or visiting google.com/aimode.
Google is currently testing a new AI Mode in its search engine, which may replace the traditional 'I'm Feeling Lucky' button for some users.
Despite the potential removal of the 'I'm Feeling Lucky' feature, this change is not anticipated to significantly disrupt the typical Google search experience.
Reports from users indicate various layouts in testing, including different button appearances and mouse hover behaviors.
The testing comes amid pressure on Google, as an Apple executive revealed a decline in search traffic on Safari for the first time, attributed to the rise of AI-driven search alternatives.
This new feature could also attract users who are hesitant to adopt AI technologies, potentially serving as a gateway to Google's Gemini app.
This AI Mode, introduced in March 2025, allows users to input complex, multi-part questions and receive detailed, categorized responses.
Summary based on 37 sources
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Sources

TechCrunch • May 13, 2025
Google tests replacing ‘I’m Feeling Lucky’ with ‘AI Mode’
The Verge • May 13, 2025
Google might replace the ‘I’m Feeling Lucky’ button with AI Mode
Mashable • May 14, 2025
Google's AI Mode is reportedly hitting the homepage
ZDNET • May 13, 2025
Google's 'I'm feeling lucky' button might soon be replaced by AI mode