Intel has launched its new Arc Pro B-Series GPUs, featuring the B60 with 24GB and B50 with 16GB, both built on the Xe2 architecture and aimed at AI inference and professional workstation applications.

This launch marks a strategic move for Intel as it seeks to reclaim market share from competitors by addressing the increasing demand for high-performance computing.

Currently, Intel holds a 55% market share in the data center sector, as noted by CEO Lip-Bu Tan, amidst fierce competition from Taiwan Semiconductor Manufacturing Co (TSMC).

The company claims performance improvements of 10% to 160% in benchmarks like Solidworks and PTC Creo, primarily due to increased memory capacity.

Intel's strategy for the Arc Pro cards involves collaborating with third-party partners for development, differentiating itself from competitors who typically produce their own branded cards.

Leveraging its experience in the workstation market, Intel aims to enhance its offerings, having previously produced the Xeon Phi line used in the Tianhe-2 supercomputer.

Both the B50 and B60 GPUs support PCI Express 5.0, which Intel claims can boost video application performance by up to 20% compared to PCIe 4.0.

The Inference Workstations, supported by containerized software like IPEX and OneAPI, aim to provide localized AI processing, improving latency and data security.

Intel's strategy is to compete with NVIDIA and AMD by offering scalable, efficient AI-driven workstations that meet enterprise demands for on-premises AI capabilities.

To market the new GPUs, Intel is collaborating with add-in board partners such as ASRock and Maxsun, with Maxsun showcasing a dual-GPU Arc Pro B60 card.

The company plans to roll out a validated containerized Linux solution for easy deployment of its systems, with phased driver and software support starting in the third quarter of 2025.

Despite the announcement of these new products, Intel's stock saw a decline of 1.45%, trading at $21.34 on the day of the announcement.