In 2024, the U.S. App Store ecosystem generated a staggering $406 billion in developer billings and sales, a significant increase from $142 billion in 2019.

This total includes $277 billion from physical goods and services, $75 billion from in-app advertising, and $53 billion from digital goods and services, underscoring the low commission impact on Apple.

Commissioned by Apple, a study conducted by Professor Andrey Fradkin and economist Dr. Jessica Burley highlights the App Store's substantial financial impact on developers.

The report arrives amid ongoing regulatory scrutiny of Apple's App Store practices, particularly concerning anti-steering guidelines that have sparked controversy.

These legal and regulatory challenges could reshape app marketplaces, especially in emerging markets like Latin America and Africa.

Developers have expressed frustration over App Store commissions, feeling undervalued for their contributions to the iOS ecosystem.

Despite positive financial figures, Apple faces increased competition requirements due to a ruling from U.S. District Judge Yvonne Gonzalez Rogers, mandating changes to its external payment policies.

Apple asserts that the App Store is crucial for developers' success, providing visibility and sales opportunities.

CEO Tim Cook emphasized the App Store's role in creating opportunities for developers and pledged ongoing investment in tools and resources to enhance app development.

The findings from this study align with previous reports from Apple regarding fraud prevention and the growth of its ecosystem.

A recent federal ruling has intensified scrutiny of Apple's 30% commission model, with a judge stating that Apple violated court orders by not reforming its App Store policies.

Apple is currently appealing this ruling that requires it to allow developers to link to external payment options, while the current regulations remain in effect during the appeal process.