In November 2023, a tragic incident involving a Tesla Model Y equipped with Full Self-Driving (FSD) technology resulted in the death of 71-year-old Johna Story, who was helping at the scene of a previous accident.

The Tesla, driven by Karl Stock, was traveling at 65 mph and failed to slow down or avoid the collision, despite multiple stopped vehicles and a person waving a safety vest to alert traffic.

Dashcam footage released by Bloomberg shows the Model Y navigating a curve at high speed without stopping, leading to the fatal accident.

Video evidence from the crash reveals warning signs of danger, including other vehicles stopping and bystanders signaling for caution, which the Tesla seemingly failed to recognize.

This incident has raised serious questions about Tesla's marketing practices, particularly regarding the promotion of FSD without adequately warning users about the need for constant attentiveness while driving.

Critics argue that Tesla's reliance on a single type of sensor for its FSD system is premature, especially in light of recent accidents and the competitive advantage of companies that utilize a diverse sensor suite.

Unlike vision-based systems, radar and lidar technologies can detect obstacles in challenging conditions, prompting concerns about Tesla's decision to rely solely on a camera-based approach.

Elon Musk has defended the FSD technology, asserting its effectiveness in difficult driving conditions, yet experts continue to express concerns about the lack of redundancy in its design.

The fatal crash has prompted investigations into the safety and regulation of autonomous driving technologies, as Tesla prepares to launch a robotaxi service in Austin, Texas, later this month.

The National Highway Traffic Safety Administration (NHTSA) is scrutinizing Tesla's safety measures and driving systems in light of this incident.

While Tesla claims that FSD is designed to enhance safety and assist drivers, critics question its real-world effectiveness, especially after this tragic event.

The automaker's commitment to improving its safety systems raises moral considerations regarding the responsibility to ensure public safety with emerging technologies.