Meta Invests $14.3B in Scale AI for 'Superintelligence' Amid Industry Competition
June 13, 2025
To support its operations, Scale recruits gig-workers through platforms like Remotasks and Outlier for manual data labeling.
This investment reflects the increasing urgency for advancements in artificial general intelligence (AGI) across the tech industry, highlighting the critical role of data infrastructure.
Meta's move comes in response to rising competition from cost-effective rivals like DeepSeek, which threaten its market position.
However, analysts express mixed feelings about Meta's aggressive investment strategy, citing potential internal challenges such as high employee turnover and lackluster product launches.
These internal challenges have previously hindered Meta's AI progress, which was overseen by Turing Award winner Yann LeCun.
Year-to-date, Meta's stock has gained 18%, reflecting positive market sentiment following discussions on AI investments.
However, GuruFocus estimates the GF Value for Meta at $537.38, indicating a potential downside of 22.5% from its current stock price.
Meta has announced a substantial $14.3 billion investment in AI company Scale, aiming to develop 'superintelligence' under the leadership of CEO Alexandr Wang.
Scale AI will continue to operate independently, providing Meta with essential data labeling, curation, and model evaluation services, which are crucial for AI training.
To bolster its efforts, Meta is establishing a new lab consisting of 50 researchers focused on developing advanced methods for artificial superintelligence (ASI), offering competitive salaries to attract top talent.
Investors are advised to consider these developments alongside current market conditions and future expectations regarding Meta's growth trajectory.
Despite facing challenges, Meta has achieved a total return of 311.82% over the past three years, significantly outperforming the US Interactive Media and Services industry.
Summary based on 60 sources
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Sources

The Washington Post • Jun 13, 2025
Meta invests $14.3B in AI firm Scale and recruits its CEO for 'superintelligence' team
Business Insider • Jun 13, 2025
5 things to know about Alexandr Wang, the buzzy Scale AI founder
Business Insider • Jun 12, 2025
Mark Zuckerberg wants to spend $15 billion on Scale AI's Alexandr Wang
The Verge • Jun 13, 2025
Meta is paying $14 billion to catch up in the AI race