Alongside operational improvements, Amazon is placing a strong emphasis on the health and financial well-being of its workforce.

Amazon is set to invest over $233 million in India by 2025, aiming to enhance its operations and delivery efficiency across the country.

This substantial investment will focus on improving associate safety and well-being programs while developing new tools and technology for its fulfillment network.

As Amazon ramps up its efforts, the competitive landscape in India is intensifying, with rivals like Flipkart and Reliance Retail also striving for market dominance in the e-commerce sector.

In addition to operational enhancements, the investment includes initiatives to support contractors and employees, such as creating rest spots for delivery personnel and providing financial education and scholarships for employees' children.

Furthermore, the funds will be utilized to track delivery speeds and ensure fair route distribution, which will help reduce risks for delivery associates.

Amazon has also allocated $120 million from its 'Smbhav Venture Fund' to support startups focused on digitizing consumer goods, reinforcing its commitment to digitize 10 million MSMEs and create 2 million jobs in India by 2025.

The funds will be allocated to launch new sites and upgrade existing facilities within Amazon's fulfillment, sortation, and delivery network, thereby boosting processing capacity and fulfillment speed.

Moreover, this investment is part of a broader strategy that includes a commitment to increase exports from India to over $80 billion by 2030, as announced during the fifth edition of its 'Smbhav Summit.'

The company plans to develop new software and tools to assist delivery personnel with navigation, safety, and the overall delivery process.

This investment highlights India's growing significance as a market for global companies, with Amazon Web Services also planning to invest $8.2 billion in expansion.

Amazon's focus on technology and infrastructure is expected to drive advancements in logistics and digital integration within the Indian economy.