Apple Music is celebrating its 10th anniversary by launching Apple Music Studios in Culver City, Los Angeles, a creative space aimed at enhancing artist-fan connections and innovative sound experiences.

As part of the anniversary festivities, listeners can enjoy a special eight-hour broadcast featuring a countdown of the top 500 most-streamed songs, with the top 100 songs set to be revealed on July 5, 2025.

Subscribers will also gain access to a new feature called 'Replay All Time', which showcases their most-played songs since they joined Apple Music.

This fan-centric feature, along with the 'Top 500 Songs Countdown', is designed to improve user retention and potentially justify higher pricing tiers, which could boost average revenue per user (ARPU) over time.

With expectations to reach 150 million subscribers by 2027, Apple Music demonstrates strong growth potential in the competitive streaming market.

Apple Music is part of a broader services division that contributed $26.6 billion to Apple's total revenue of $95.4 billion in the last quarter, reflecting the company's strategic shift towards subscription services.

Investors are advised to reassess the value of Apple’s services segment, as ongoing infrastructure investments indicate a promising future for Apple Music.

These infrastructure investments include new data centers in North Carolina and Texas, which will support advanced AI-driven features and Spatial Audio.

Apple Music's new facility not only focuses on music streaming but also aims to innovate in music creation, experience, and sharing.

Natalie Eshaya, head of Apple Music Radio, emphasizes that the studio will help expand the reach of Apple Music Radio into visual content.

The 10-year celebration also features curated editorial content, including decade playlists and highlights of the most-streamed artists worldwide.

The design of Apple Music Studios includes warm wood floors, sleek black walls, and customizable lighting, making it ideal for various creative activities, from interviews to intimate concerts.