Apple Appoints Sabih Khan as COO Amid Leadership Shift and Innovation Push

July 8, 2025
Apple Appoints Sabih Khan as COO Amid Leadership Shift and Innovation Push
  • Khan has been responsible for product quality, supply chain planning, procurement, manufacturing, logistics, and environmental initiatives, bringing extensive engineering and supply chain experience from his previous role at GE Plastics.

  • Apple has announced that Sabih Khan, its Senior Vice President of Operations, will succeed Jeff Williams as Chief Operating Officer, with Williams continuing to report to CEO Tim Cook until his retirement later this year.

  • This leadership transition aims to strengthen supply chain resilience by diversifying suppliers and localizing production in the U.S., reducing reliance on overseas manufacturing amid geopolitical tensions.

  • The change occurs during a period of external pressures for Apple, including regulatory scrutiny, tariffs, and competition from AI startups, as well as ongoing efforts to offshore production to India.

  • Apple is preparing to launch over 15 new products later in 2025, including the highly anticipated iPhone 17 series expected in September, alongside rumors of design updates like a foldable iPhone and a slimmer 'Air' model.

  • The company is also refining iOS 26, with beta updates introducing small UI tweaks and features ahead of the public beta release, while ongoing design projects like the 'Liquid Glass' interface aim to enhance user engagement.

  • Liquid Glass, inspired by AR interfaces from Vision Pro, is described as the broadest software design update in Apple's history, designed to make interactions more engaging and magical.

  • Under Tim Cook's leadership, Apple's 'Liquid Glass' design may undergo further changes, as recent iOS 26 betas have altered its appearance, moving away from the initial transparent look.

  • Despite leadership changes, Apple continues to prioritize innovation and sustainability, with a strong product ecosystem including iPhone, iPad, Mac, and Apple Watch, supported by over 150,000 employees.

  • While concerns about slowing iPhone sales and geopolitical risks persist, Khan's focus on diversifying manufacturing, expanding supply chain resilience, and sustainability efforts could unlock future growth.

  • Although there has been speculation about a new design leader, such as Alan Dye, no official appointment has been announced, and the design team is expected to operate smoothly during the transition.

  • Khan's leadership is expected to emphasize supply chain diversification, sustainability, and navigating complex regulatory environments, positioning Apple for long-term strategic growth.

Summary based on 67 sources


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Sources


Apple’s design team will report to Tim Cook



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