Although style presets are exclusive to Adobe's Firefly AI model, the company plans to support third-party AI models in the future to stay competitive.

Since its launch, Firefly models have generated over 26 billion assets globally, highlighting its widespread adoption.

Firefly primarily targets short, high-quality clips, contrasting with longer video generation tools like OpenAI's Sora, focusing on ease of use for creators.

Adobe emphasizes user privacy by ensuring content created with Firefly is not used for training AI models and is protected through digital signatures, reinforcing responsible AI use.

The platform now supports uploading composition references and offers new style presets such as claymation, anime, line art, and 2D, enabling users to maintain a consistent aesthetic across multiple clips.

Keyframe Cropping enables precise video formatting by uploading initial and final frames, specifying cropping preferences, and describing scenes, with an 'Enhance Prompt' feature to refine user inputs.

All partner models, including Google's Veo 3, are accessible with a single Adobe sign-in, and Adobe commits to not using user-created content for model training, ensuring privacy and security.

Adobe Firefly's subscription plans start at $9.99 per month, with higher-tier options, while competitors like Google offer plans up to $20 per month or $250 for full access to Veo 3.

Adobe has upgraded its Firefly platform with new features that significantly enhance video creation, including improved motion fidelity for smoother, more natural videos, especially for dynamic subjects like animals.

A new 'Generate Sound Effects (beta)' feature allows users to quickly create impact sounds and atmospheric noises, with four variations per clip, though speech support is limited.

Firefly now includes a 'Text to Avatar' feature that converts scripts into videos with customizable avatars, making it easier to produce educational and promotional content.

Users can create videos in various aspect ratios—vertical, horizontal, or square—adding flexibility for different platforms and formats.