Apple News+ has launched a new interactive Emoji Game that challenges players to complete phrases using emojis, with a focus on logic and word puzzles, and is available on iOS devices starting today, July 17, 2025.

Players can unveil clues at the cost of one move, aiming for a perfect score of six moves, and the game features leaderboards to track performance against friends.

New puzzles will be released daily, and the game is currently accessible in the U.S. and for English-speaking users in Canada.

The game reflects ongoing innovation in the word game genre, with a low-pressure, fail-free design that encourages competitive play.

Reactions on the r/apple subreddit have been positive, with users expressing enthusiasm for the new emoji-based puzzle game.

The article discussing this launch is authored by Roman Loyola, a seasoned Senior Editor at Macworld with over 30 years of experience.

Apple News+ is available in Australia, Canada, the UK, and the US, with plans for future expansion to other regions.

In addition to the new game, Apple News+ offers access to over 400 premium publishers, local news, sports updates, narrated audio, and features like recipe-saving through Apple News+ Food.

Apple has historically marked World Emoji Day with special updates, such as introducing new emojis in 2017 and changing executive profile pictures to Memoji in 2018, and this year’s launch coincides with the celebration.

World Emoji Day, celebrated for the past 11 years, includes various events like the World Emoji Awards and themed festivities.

Apple aims to replicate the success of popular daily puzzles like Wordle, similar to strategies employed by The New York Times.

The Emoji Game is designed to be accessible and engaging, with no fail states, encouraging users to compete for the fewest moves without pressure.