TikTok Unveils New Features to Empower Songwriters and Boost Music Discovery
July 17, 2025
TikTok has launched new features aimed at supporting songwriters, including a 'Songwriter' label and a dedicated tab for musical works on user profiles, to improve discovery and monetization.
This initiative was developed based on feedback from a survey of 871 songwriters and is currently in limited beta, with notable songwriters like Lauren Christy, Toby Gad, and Justin Tranter among the first to access it.
Alongside these tools, TikTok has introduced the 'Off the Record' video series featuring artists such as Shakira, Charli XCX, and Meghan Trainor to showcase creative processes.
Industry professionals note that these features cater to the growing fan interest in understanding the stories behind songs and their creators.
This trend reflects a broader movement where music fans increasingly seek insights into the backgrounds of their favorite tracks.
Despite shutting down TikTok Music last year, TikTok remains influential in music discovery and artist promotion, having launched tools like 'TikTok for Artists' earlier in 2025.
The platform continues to play a crucial role in music promotion, with features that help artists track campaign performance and boost their visibility.
While the rollout of the songwriter tools is currently limited, it marks a significant step toward empowering songwriters and recognizing their contributions to the industry.
TikTok's royalty and copyright structure allows creators to use music in videos, with artists receiving royalties based on agreements with their distributors.
Music remains a central element on TikTok, often helping songs achieve fame and enabling users to gain stardom through viral content.
TikTok has collaborated with major artists like Taylor Swift to promote music and has integrated with services such as SoundCloud to enhance music sharing and discovery.
Songwriters have expressed excitement about the new features, emphasizing their potential to connect directly with fans and gain recognition for their work.
Summary based on 12 sources
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Sources

The Verge • Jul 17, 2025
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