TikTok Unveils New Features to Empower Songwriters and Boost Music Discovery

July 17, 2025
TikTok Unveils New Features to Empower Songwriters and Boost Music Discovery
  • TikTok has launched new features aimed at supporting songwriters, including a 'Songwriter' label and a dedicated tab for musical works on user profiles, to improve discovery and monetization.

  • This initiative was developed based on feedback from a survey of 871 songwriters and is currently in limited beta, with notable songwriters like Lauren Christy, Toby Gad, and Justin Tranter among the first to access it.

  • Alongside these tools, TikTok has introduced the 'Off the Record' video series featuring artists such as Shakira, Charli XCX, and Meghan Trainor to showcase creative processes.

  • Industry professionals note that these features cater to the growing fan interest in understanding the stories behind songs and their creators.

  • This trend reflects a broader movement where music fans increasingly seek insights into the backgrounds of their favorite tracks.

  • Despite shutting down TikTok Music last year, TikTok remains influential in music discovery and artist promotion, having launched tools like 'TikTok for Artists' earlier in 2025.

  • The platform continues to play a crucial role in music promotion, with features that help artists track campaign performance and boost their visibility.

  • While the rollout of the songwriter tools is currently limited, it marks a significant step toward empowering songwriters and recognizing their contributions to the industry.

  • TikTok's royalty and copyright structure allows creators to use music in videos, with artists receiving royalties based on agreements with their distributors.

  • Music remains a central element on TikTok, often helping songs achieve fame and enabling users to gain stardom through viral content.

  • TikTok has collaborated with major artists like Taylor Swift to promote music and has integrated with services such as SoundCloud to enhance music sharing and discovery.

  • Songwriters have expressed excitement about the new features, emphasizing their potential to connect directly with fans and gain recognition for their work.

Summary based on 12 sources


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