During Apple's fiscal Q3 2025 earnings call, Tim Cook emphasized the company's strong focus on visionOS, highlighting its importance to Apple's future.

The latest update, visionOS 2.4, introduced the Apple Intelligence app and improved guest user experiences, showcasing Apple's commitment to enhancing user interaction.

Since its launch, Apple has consistently updated visionOS, adding features like realistic avatars and hand gestures for navigation, which have significantly improved user engagement.

The previous update, visionOS 2.2, introduced advanced display modes for Mac users and improved audio routing from Mac to Vision Pro, further integrating the Apple ecosystem.

The Apple Vision Pro, priced at $3,500, is positioned as an early-adopter product, catering primarily to technology enthusiasts rather than the mass market.

Overall, Apple's strategic focus on visionOS and its hardware ecosystem positions the company to lead in the evolving landscape of augmented and virtual reality.

Looking ahead, visionOS 26 is anticipated to launch soon, supporting PlayStation VR2 Sense controllers, local SharePlay, and enhanced Spatial Browsing, among other exciting features.

The introduction of significant upgrades in visionOS 2, including improved hand tracking and the ability to turn photos into spatial visuals, reflects Apple's dedication to pushing the boundaries of technology.

Apple plans to refresh the Vision Pro headset later this year with a new M4 chip, which promises significant performance improvements over the current M2 chip.

Analyst Ming-Chi Kuo has reported that a lighter, more affordable headset, tentatively named 'Apple Vision Air', is in development, featuring an A-series chip to reduce weight and cost.

Cook expressed enthusiasm for the upcoming release of visionOS 26, which will include Spatial Widgets for user customization and lifelike Personas, along with new enterprise APIs.

These developments underscore Apple's ongoing commitment to innovation within the visionOS platform, as the company continues to enhance its virtual and augmented reality offerings.