Disney is set to phase out the standalone Hulu app, integrating its content into the Disney+ platform to streamline user experience.

This strategic move aims to consolidate Disney's streaming offerings, enhancing viewer accessibility and simplifying content navigation in a competitive market.

During a quarterly earnings announcement on August 6, 2025, CEO Bob Iger confirmed the integration plans, which were initially introduced in 2023.

The integration is primarily a cost-saving measure, consolidating services onto a single tech platform to reduce advertising expenses and improve promotional opportunities.

The unified app is expected to feature a streamlined interface, personalized homepages, and potentially more bundled subscription options for users.

This merger will simplify the streaming experience for U.S. viewers by combining popular shows like 'The Bear' and 'Loki' into one app.

Disney+ began streaming selected Hulu series for users subscribed to both platforms in 2023, with a bundled plan starting at $10.99 per month.

While specific pricing details for the integrated Disney+ app have not been disclosed, a price increase is anticipated, raising concerns about potential costs for consumers.

In addition to the app integration, Disney will launch its ESPN streaming service on August 21, 2025, priced at $29.99 a month, which will become the exclusive U.S. home for all WWE premium live events starting in 2026.

The ESPN service will offer two subscription plans, including an unlimited plan for $29.99 per month, providing access to 47,000 live events annually.

International audiences will benefit from the global rollout of Hulu titles through Disney+, enhancing accessibility to adult dramas and originals.

Since spring 2024, Hulu's entire content library has been accessible on Disney+, indicating a gradual transition towards this integrated model.