Viharika Bhimanapati spearheaded the digital transformation of NFL Sunday Ticket between 2016 and 2018, effectively merging satellite feeds with streaming applications to enhance user engagement and accessibility.

This innovative project set new industry benchmarks for delivering live sports content in a digital-first environment, influencing other rights holders within the sports media landscape.

Recognized as a leader in technology, Bhimanapati combines AI-driven strategies with technical expertise to drive efficiency and innovation in digital media.

Her legacy includes a significant impact on the evolution of sports streaming platforms, highlighting the importance of cross-platform integration and user-centric design.

Bhimanapati's work demonstrated that traditional sports packages could be transformed into comprehensive digital experiences, establishing a new model for the sports media industry.

Among her notable innovations were the launch of NFL Sunday Ticket on Apple TV, deep-link integration for third-party applications, and features such as mobile push notifications and support for Apple Watch.

This transformation provided fans with one-tap access to all out-of-market NFL games, significantly enhancing the overall user experience.

As a result of her strategies, the NFL Sunday Ticket platform saw record-breaking subscription renewals and engagement metrics, contributing to increased revenue.