Apple Music Expands Reach with TuneIn Partnership, Streaming 24/7 Radio Worldwide

August 27, 2025
Apple Music Expands Reach with TuneIn Partnership, Streaming 24/7 Radio Worldwide
  • TuneIn has partnered with automotive companies like Visteon and TMAP Mobility to integrate its radio stations and podcasts into vehicle infotainment systems, starting in select regions and expanding further.

  • The partnership details include the availability of the stations on TuneIn's app and website, with links provided for more information about the stations and involved platforms.

  • While Spotify remains the dominant global music streaming platform with a 31% market share, Apple Music holds a 15% share worldwide and is the second most popular in the US with 30.7% as of Q1.

  • Apple Music has partnered with TuneIn to expand its 24/7 live radio stations beyond its platform, making all six stations available for streaming worldwide on TuneIn starting August 27.

  • TuneIn CEO Rich Stern highlighted that this collaboration reinforces TuneIn’s position as a leading global live audio platform, with deep integrations across connected devices and cars to deliver premium content worldwide.

  • Apple Music's US market share declined from 30% in 2020 to 25% at the end of 2024, whereas Spotify's share increased from 31% to 37% over the same period, with global market share for Apple Music dropping from 16% to 12%.

  • Rachel Newman, Co-Head of Apple Music, explained that this partnership allows the service to connect with fans beyond the Apple ecosystem, promoting music discovery and artist storytelling to a broader audience.

  • Apple Music's radio stations include Apple Music 1, Apple Music Hits, Apple Music Country, Apple Music Uno, Apple Music Club, and Apple Music Chill, each catering to different musical tastes and moods.

  • Apple aims to attract more listeners to its radio stations and convert some into paying subscribers by offering direct links to Apple Music subscriptions through TuneIn, as part of its strategy to compete with Spotify.

  • This initiative seeks to increase user engagement and convert radio listeners into paying subscribers, especially since Apple Music does not have an ad-supported free tier like Spotify, amidst its declining market share.

  • Apple Music boasts a catalog of over 100 million songs, with features like Spatial Audio with Dolby Atmos and lossless sound, available in over 167 countries, emphasizing its global reach and diverse content.

Summary based on 14 sources


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