Features include a conversational interface for brainstorming and reviewing ad concepts in real time, supporting end-to-end ad production with scripts, visuals, music, and voiceovers, and offering transparency with step-by-step explanations.

The AI analyzes brand and product details, customer signals, and past marketing materials to generate ad ideas, scripts, images, music, and voiceovers, with the ability to reason, plan, and execute tasks with seller authorization.

The tool now includes features like active inventory monitoring, compliance alerts, demand forecasting, and recommendations for pricing and restocking, with the ability to execute actions such as shipping and inventory adjustments.

Early user feedback describes the AI as akin to having a personalized business advisor embedded in their workflow, providing immediate answers and actionable insights, with rollout starting in the U.S. and plans for international expansion.

The company assures that the AI models do not utilize individual seller data to prevent conflicts of interest, focusing instead on broad trends and aggregated insights to build trust with sellers.

Designed to produce personalized, market-unique creative content, the AI encourages experimentation and variation as production costs decrease, fostering more tailored advertising experiences.

Currently available to American sellers with plans for international expansion, the AI tool aims to help smaller advertisers develop campaigns quickly and cost-effectively, leveraging Amazon’s comprehensive marketplace data and infrastructure.

Amazon has launched an advanced AI assistant integrated into its Creative Studio and Seller Assistant platforms, designed to help third-party sellers and advertisers create multimedia ad campaigns through conversational interaction.

Built on AWS using Amazon Bedrock models such as Amazon Nova and Anthropic Claude, the tool is currently in beta and supports multiple ad formats across Sponsored Brands, Sponsored Display, Amazon DSP, and Brand Stores.

This AI tool analyzes sales data, customer behavior, and product details to suggest new product categories, optimize marketing strategies, and support international expansion, helping sellers grow their businesses.

Significant new compliance features flag potential legislative breaches, suggest solutions, and can automatically correct issues to prevent sales interruptions.

Amazon emphasizes that the AI is designed to augment human creativity and democratize ad production, enabling small- and mid-sized brands to access high-quality creative support without needing specialized skills.

Early adopters, including large brands like Nestle Health Science, have reported positive impacts on workflows and idea generation, with some experiencing an average sales increase of 12%, despite occasional visual quirks in generated ads.