Wondershare Filmora has announced a global collaboration with the iconic comic character Garfield, integrating themed creative assets such as stickers, video templates, and special effects into its platform, including both 2D and newly introduced 3D versions for its mobile app.

The collaboration was facilitated by Medialink Group, the master licensee for Garfield in Greater China, allowing users worldwide to create content featuring Garfield, enhancing social media, vlogs, and short videos.

This partnership aims to simplify content creation and boost engagement by incorporating Garfield’s expressive personality, making videos more relatable and entertaining.

Wondershare’s group brand director, Vic, stated that the collaboration seeks to inspire creators to tell better stories with less effort, leveraging Garfield’s wit and expressiveness.

This initiative is part of Filmora’s broader strategy to make video creation more accessible, enjoyable, and culturally relevant through innovative features and collaborations, including recent projects with Universal Music.

The partnership underscores Filmora’s ongoing efforts to enhance user experience and cultural relevance by teaming up with iconic brands like Garfield and Universal Music.

Since its launch in 2015, Wondershare Filmora has grown to nearly 300 million users globally, offering over 2.3 million creative assets and user-friendly editing tools for all skill levels.

Wondershare, founded in 2003 with over 1.5 billion users worldwide, provides a broad suite of innovative software solutions for video editing, productivity, and creative content.

Garfield, created by Jim Davis in 1978, is a globally popular comic character with over 18 million followers on social media and a retail presence in more than 80 countries, generating over $3 billion in retail sales.