Meta is actively promoting AI adoption among its employees through internal tracking tools and gamified initiatives, encouraging widespread use across various tasks.

At Meta, employees utilize AI for tasks such as code generation, brainstorming, policy inquiries, and document drafting, demonstrating AI's role in streamlining work processes.

Microsoft has instructed managers to incorporate AI into performance evaluations, treating it as essential as collaboration skills, while Google CEO Sundar Pichai highlighted that over 30% of Google’s code is now generated using AI tools, emphasizing the industry-wide shift towards AI proficiency.

Meta's CEO Mark Zuckerberg has publicly emphasized the company's focus on internal AI development, expecting AI to handle a significant portion of research and coding tasks by the end of 2025, with AI systems reaching mid-level engineer performance.

Zuckerberg predicts that by late 2025, Meta’s AI will perform at a mid-level engineer’s standard, with substantial R&D work being managed by AI coding agents by mid-2026, reflecting aggressive AI integration goals.

Different departments at Meta have varying AI adoption targets, with Reality Labs specifically aiming for over 75%, indicating a company-wide push to embed AI more deeply into its operations.

Worker-tracking software demand has risen sharply as firms aim to monitor AI productivity and assess the return on AI-related investments.

Meta's Reality Labs division aims to increase AI usage from 70% to over 75%, a significant rise from 30% in June, as part of an aggressive push for AI integration in hardware and virtual reality development.

This increased monitoring of AI use underscores the industry’s focus on evaluating whether AI adoption leads to cost savings and productivity improvements.

The demand for AI workforce monitoring tools has surged over the past two years as companies seek to measure productivity gains and justify AI investments, reflecting a broader industry trend.