Apple has partnered with NBCUniversal to launch a new subscription bundle that combines Apple TV and Peacock Premium at discounted prices, offering curated show samples to encourage exploration of both platforms.

This bundle features a mix of original content, live sports, and blockbuster movies, including titles like 'Ted Lasso,' 'Severance,' and 'F1 The Movie,' with NBA games debuting on Peacock.

Currently available only in the US, this collaboration marks a significant shift for both companies, which had previously avoided direct streaming bundles, instead working with cable and broader digital partners.

The move aligns with a broader industry trend of streaming consolidation, with companies like Disney and Warner Bros. Discovery already bundling their services to better compete and offer cost savings.

This partnership is part of Apple's strategy to expand its ecosystem and offer more perks, similar to competitors like Amazon Prime, by leveraging the combined content libraries of both platforms.

Apple recently rebranded its streaming service from Apple TV+ to Apple TV, introducing a new logo and upcoming content such as 'F1 The Movie,' set for release in December.

The collaboration with NBCUniversal also reflects Apple's broader efforts to increase partnerships, including offering MLS subscriptions and streaming Friday Night Baseball.

NBCUniversal is also negotiating to acquire a Major League Baseball package, while Apple has streamed Friday night baseball games, highlighting the strategic content expansion.

Peacock features a range of popular shows like 'The Office' and 'Grimm,' along with original series such as 'Poker Face' and 'Twisted Metal,' with tier options for ad-free viewing and offline access.

The bundle aims to reduce cancellations by combining multiple streaming services, a common trend in the industry to enhance subscriber retention.

While the current bundle is US-only, there is potential for similar collaborations in other markets like Canada, where Peacock content is available through services like Rogers' Citytv+ and StackTV.

Rumors suggest that the upcoming iPhone 18 Pro may feature a smaller Dynamic Island and other new features, although these devices are still nearly a year away.