Google's next-generation AI assistant, Gemini, has begun appearing on select Sony Bravia TVs running Google TV, indicating a wider rollout beyond initial models.

Gemini has started appearing on devices earlier than expected, including high-end TCL and Sony TVs with Android TV 14 after updating the Google TV Home app, though this may be a non-final build.

During setup, users can choose from ten different voice options for Gemini, many matching those on Google Nest speakers, reflecting deeper integration within Google's smart ecosystem.

The rollout involves managing diverse hardware and regional differences, resulting in phased releases that may not be immediately available to all users.

This early deployment suggests that Gemini is being rolled out gradually via server updates and app dependencies, with initial testing on select devices before broader availability.

The main goal of this upgrade is to enhance conversational AI capabilities, allowing TVs to answer questions, summarize headlines, find YouTube clips, generate images, and improve content discovery.

Despite promising features, users have reported issues such as Gemini's inability to control basic TV functions, indicating ongoing bugs and compatibility challenges.

The new voice options for Gemini on Google TV, themed around botanicals like Bloom, Oxalis, and Calathea, offer a personalized experience similar to mobile versions, with recent updates made in 2024.

Industry analysts suggest the rollout might be regionally phased, starting in the U.S., with Sony's early adoption reflecting its partnership with Google to accelerate feature deployment.

Upcoming updates, including Android TV 14, are expected to support more advanced AI features, potentially improving future user experiences on Bravia sets.

Google aims to embed Gemini across various devices, including watches and cars, although prioritizing Sony over Google's own streaming devices raises questions about internal strategy.

This development signifies Google's ongoing efforts to redefine content consumption and household AI integration amidst increasing competition from rivals like Samsung and LG.