Napster has reemerged as an AI hardware company with the launch of Napster View, a holographic device designed for MacBook users that combines hardware and software to enable 3D video chatting and AI interactions.

Priced at $99 with optional subscription plans, the Napster View features a holographic display that attaches to MacBooks, offering AI video chat capabilities and digital twin creation.

The device is powered by models from Microsoft, OpenAI, and Google, and can switch between them depending on the task, with additional partnerships like Eleven Labs enhancing its visual and speech qualities.

The holographic display, compatible with Macs running M1 or higher, showcases around 15,000 AI agents with diverse personalities, capable of providing real-time feedback and engaging in various functions such as coaching, creative collaboration, and remote communication.

Users can create digital twins that move between different setups, functioning as AI-based social or professional proxies, and these agents can access users' screen and environment feeds to offer contextual assistance.

The platform's focus on digital twins and agentic AI could revolutionize sectors like healthcare and education by automating tasks and aligning AI behavior with organizational goals.

The AI agents can generate content, such as music, and interact with users through video chat, with subscription plans up to $219 annually for access to specialized AI experts.

These AI agents can see and analyze users' environments with permission, providing critical feedback and assistance in tasks like graphic editing and business planning, sometimes offering brutally honest critiques.

The device emphasizes integration with the desktop environment as a less intrusive alternative to wearable AI devices, aiming to enhance user experience without disrupting existing workflows.

Napster's move into AI hardware aligns with broader industry trends where major tech players like Apple, Meta, and OpenAI are integrating AI into their devices, fueling a competitive AI arms race.

Inspired by Mac design, the device initially pairs with macOS via a companion app, enhancing AI capabilities when used alongside a MacBook.

The companion app allows users to video chat with AI assistants and digital twins, with subscription options up to $219 annually that include access to various AI experts such as career coaches and wellness guides.

The holographic display connects via cable, showcasing a library of approximately 15,000 AI agents with diverse appearances and skills, including design, well-being, and executive functions.