Apple is set to introduce integrated ads in its Maps app as early as next year, allowing businesses like restaurants to pay for prominent placement in search results, similar to Search Ads in the App Store.

This new advertising system will leverage AI to deliver highly relevant search results and aims to offer a superior interface compared to competitors like Google, though it may face some consumer backlash.

There is potential for future expansion of these ads into other Apple services such as Apple News, Books, and Podcasts, which could further increase commercialization and alter user experience.

Meanwhile, Apple is reportedly drastically reducing production of the iPhone Air due to weak consumer demand, with suppliers expected to cut over 80% by early 2026, shifting focus toward the iPhone 17 and 17 Pro.

In other news, Apple will skip the 'iPhone 19' name for its upcoming 'iPhone 20' models, expected to launch in the first half of 2027, and plans to donate to Trump's $350 million White House ballroom project.

Apple is expanding its digital driver's license feature in Wallet to West Virginia, allowing residents to store and use IDs digitally at airports and businesses.

The new ad implementation in Maps will resemble the App Store layout, with paid results clearly labeled to avoid intrusive banners and maintain user trust.

Despite promoting privacy, Apple’s ad practices involve using user data such as location and device info for targeting, which has drawn criticism over privacy and transparency concerns.

This move aims to make it easier for businesses to add and update their details on Apple Maps, potentially surpassing Google Maps in this area.

While the introduction of ads could boost revenue and help small businesses gain visibility, it risks alienating loyal users who value Apple’s clean ecosystem.

Although it is expected to increase Apple's revenue, the decision to add ads may attract criticism, especially since Apple Maps has historically faced less scrutiny over advertising compared to Google Maps.

AI will be employed to display the most relevant ads based on users’ location and search context, enhancing targeting efficiency.