Hisense is previewing the PX4Pro ultra-short-throw laser projector with advanced AI-driven image processing for a full CES 2026 reveal, targeting premium home entertainment and gaming.

Alongside, the XR10 flagship Laser TV projector is being showcased ahead of CES 2026, boasting ultra-bright 6,000 ANSI lumens and support for screen sizes up to 300 inches.

The PX4Pro features TriChroma triple-laser technology, 3,500 ANSI lumens, dynamic IRIS with 6,000:1 contrast, 4K resolution, up to 200-inch screen support, ultra-low gaming latency, and IMAX Enhanced certification.

Industry chatter points to potential business models and ecosystem opportunities, including subscription AI enhancements, partnerships with streaming and gaming platforms, and smart-home integrations.

AI capabilities are designed to simplify setup and optimize image quality, signaling a shift toward AI-enhanced smart home entertainment devices and professional applications.

The competitive and regulatory landscape notes competition from major brands, FCC laser safety standards, EU AI Act considerations, data privacy with on-device AI processing, and ethical concerns around AI rendering bias.

The broader context covers data privacy considerations (GDPR), early cost estimates for similar models, and the forecast that AI-enhanced projectors could gain significant market share by 2027 and beyond.

Technical exploration covers neural networks for dynamic IRIS adjustments, 6,000:1 contrast via AI optimization, 4K at 60Hz with HDR, AI-driven upscaling, thermal management for compact design, and potential future AI-assisted content creation and audio-visual synchronization.

Usability features include 0.84–2.0x optical zoom, vertical and horizontal lens shift, four-camera and dual TOF sensing with AI Auto Adjustments for lossless side-projection correction up to 15 degrees, plus built-in VIDAA streaming.

An industry-first liquid cooling system is integrated into the XR10 to manage high brightness while reducing fan noise.

A FAQ within the article outlines key AI features and potential impact on home entertainment adoption, noting framing of the content as cutting-edge AI research.

The XR10 features a compact design with a 0.2:1 throw ratio, aligning with a trend toward AI-enabled, high-end projection solutions in consumer electronics.