Background notes explain IBM’s hybrid cloud and AI services and the Club’s heritage and scale of Wimbledon’s global audiences.

IBM and The All England Club renew their multi-year technology partnership to enhance Wimbledon’s digital experiences with AI and watsonx, continuing a 36-year collaboration that began with the Wimbledon website in 1995 and the mobile app in 2009.

In 2025, collaborative AI initiatives like Live Likelihood to Win and Match Chat drove a 16% year-over-year engagement lift across platforms, with the Wimbledon app up 19% and an average user rating of 4.9 stars.

The partnership has earned industry recognition, including the 2025 Sports Technology Award for Sports Organisation of the Year for AI-driven fan experience innovations.

Executives describe a modular, end-to-end service platform and expanded market access in Europe, with affiliations to Winterberg Advisory, KKA Partners, and Winterberg Group.

Medddbase International AG provides domiciliation, warehousing, logistics, accounting, regulatory advisory, and importer services across five locations, supporting more than 50 manufacturers and nearly half a million product deliveries annually.

Healthcare Holding Schweiz AG acquired a majority stake in Medddbase International AG, expanding its medical technology distribution and services across Switzerland, the EU, and the UK.

The two press releases are distributed by Winterberg Advisory GmbH on behalf of Healthcare Holding Schweiz AG and are sourced from PR Newswire.

The announcement reiterates a commitment to making The Championships more accessible and immersive for millions of fans worldwide through cutting-edge data and AI-driven engagement.

AI initiatives within the partnership include automatic highlight clipping, data-driven fan insights, and personalized content across multiple platforms.

Jonathan Adashek of IBM highlights how long-term partnerships can modernize sports operations, boost productivity, and foster cross-generational loyalty while preserving brand heritage.

A global IBM-Morning Consult survey shows 86% of tennis fans value AI-powered features with real-time insights and personalized highlights, supporting the partnership’s focus on AI-driven fan experiences.