LEGO and Netflix are teaming up to bring the KPop Demon Hunters universe into LEGO form, marking the first brick-building adaptation, with the initial set available for pre-order this spring and additional sets planned for 2027.

KPop Demon Hunters has already drawn high Netflix viewership, with a sequel anticipated for 2029, and its music has topped charts, earning Grammy nominations and a win.

There is expectation that Rumi will be included in minifigure form in the initial lineup, despite possible limits on minifigures in the first wave.

Fans are enthusiastic about the franchise’s core characters and the cross-media momentum driving strong consumer interest.

There is uncertainty about the lineup scope, with questions whether the 2026-27 range will be a few sets or a broader, One Piece-like lineup including multiple playsets and displays.

Minifigures for the Huntr/x group are expected later, potentially including Rumi, Mira, and Zoey, following their Fortnite appearance.

The collaboration signals broad merchandising Expansion as LEGO and K-Pop Demon Hunters extend their global reach.

Shoppers should watch shipping dates for pre-orders, and official licensed apparel and accessories are available from retailers like Zara, Target, Old Navy, and Etsy makers.

IGN commerce editor Chris Reed is identified as the coverage lead, with corresponding social media handles noted.

Squishmallows will release Derpy and his magpie Sussie as Amazon exclusives mid-year, expanding into Gamestop later depending on store status.

The teaser centers on Derpy, the magical tiger, as the first-set focal point, with his paw interacting with a plant pot rather than focusing on Rumi, Mira, or Zoey.

Context notes highlight the creators’ rising popularity and disclose affiliate links and the author’s credentials as The Everymom’s senior editor.