Amazon rolled out a major Fire TV interface overhaul in the U.S., introduced at CES 2026, featuring a cleaner, faster home screen and easier content discovery, with the update starting today as a free rollout.

This redesign is the first significant update in years and aims to streamline navigation, speed, and content discovery, delivering up to 20–30% faster interactions with a cleaner, more modern look.

A dedicated sports hub now aggregates live and upcoming events from subscribed services, with league-specific rows and event hubs, and personalized home-screen surfacing for favorite teams.

The home screen adds a top row for cross-app category browsing (movies, TV shows, free content, live programming, sports, and news) and lets users pin up to 20 favorite apps for quick access.

App pin slots expand from six to twenty, enabling easier access to popular services like Netflix, Disney+, YouTube, Prime Video, Hulu, and HBO Max.

Alexa+ provides voice-powered recommendations and cross-provider sports queries, enhancing discovery throughout the Fire TV experience.

New features include scene-jumping in movies, Amazon Photos slideshows, and enhanced cloud gaming options with Bluetooth controller support for services like Amazon Luna, Xbox Game Pass, and NVIDIA GeForce NOW.

A central Launch Point menu improves navigation to apps, games, art, photos, and ambient modes, while a long-press Home shortcut panel gives quick access to settings and smart-home controls without interrupting playback.

The menu rearranges into dedicated sections for games, art and photos, ambient modes, and smart-home controls, with easier deeper navigation.

Instagram TV is integrated to bring social reels to the big screen, supporting multi-account use and personalized recommendations, searches, likes, and comments.

Users can pin up to 20 favorite apps, reorder them with the remote, and access dedicated sections for movies, TV shows, sports, and news from across apps.

Alexa+ AI is embedded across the interface, allowing natural-language questions, follow-ups, and on-screen interactions such as exploring movie details or finding similar titles.