India Eyes Regulatory Overhaul to Rein in AI, Deepfakes in Digital Media Ecosystem

February 26, 2026
India Eyes Regulatory Overhaul to Rein in AI, Deepfakes in Digital Media Ecosystem
  • Digital platforms must take responsibility for hosted content, ensure fair revenue sharing with news publishers, independent creators, and researchers, and protect innovation and public trust.

  • Regulate AI-generated content by requiring consent for faces, voices, or personas used, and prevent synthetically created content without permission.

  • Disinformation and deepfakes pose serious risks to democracy and societal trust, reshaping how citizens perceive established social structures.

  • The event examined regulatory changes’ impact on stakeholders, weighing benefits and costs to maintain a competitive and inclusive digital media ecosystem in India.

  • Courts and parliamentary committees are scrutinizing platform impacts, signaling a push for a regulatory reset of India’s digital ecosystem.

  • Global precedents show countries mandating payment to news publishers, suggesting India may pursue similar legal mechanisms if voluntary reforms fall short.

  • Learning from other countries’ regulatory approaches, with recent parliamentary actions addressing online gaming addiction and cyber fraud contextually guiding platform accountability.

  • Efforts to curb deepfakes are part of the regulatory push, aligned with global trends including age-based restrictions seen in other nations.

  • DNPA conclave brought together officials and industry leaders to discuss governance, regulation, and the balance between innovation and trust in AI-driven media.

  • Panels explored how AI is transforming newsroom workflows, content creation, distribution, and audience engagement, alongside evolving regulatory impacts on digital communications.

  • Australia’s example of compelling platforms to compensate media outlets is cited as a reference for potential Indian regulatory action if voluntary reforms fail.

  • The event underscored the need for a competitive, inclusive digital environment for news and information, with focus on governance, accountability, and an evolving media ecosystem.

Summary based on 24 sources


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