Meta will raise US prices for its Quest VR headsets starting April 19 due to rising memory chip costs, with the Quest 3S 128GB at $349.99, Quest 3 256GB at $449.99, and Quest 3 512GB at $599.99.

Accessories will remain priced the same despite the overall price hike.

The price increase mirrors moves by other tech firms facing supply tightness and memory-cost pressures.

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The price hike is framed within broader VR industry challenges, including layoffs, platform shutdowns, and reduced Meta metaverse ambitions.

Disclaimer specifies Hong Kong governing law with English as the prevailing version; last updated February 9, 2026.

Insider activity shows significant selling of Meta shares—$105.5 million sold over three months with no reported insider purchases, raising near-term investor concerns.

The piece includes sponsor/advertisement snippets and focuses on price changes rather than being a pure news brief.

Context includes related Heise coverage and Meta’s strategic shift toward financial sustainability and longer VR release cycles.

Meta remains a leading global social platform with about 4 billion monthly active users; Reality Labs remains a minority revenue driver despite heavy investment and losses.