Spotify expands into fitness with a new in-app fitness hub that blends workout playlists, instructor-led classes, and full workouts available to both Free and Premium users, aiming to broaden reach beyond music.

Financial terms of the deal were not disclosed by either company.

The fitness hub features content partnerships with well-known wellness creators, including Yoga With Kassandra, Caitlin Kelly Yoga, Sweaty Studio, Chloe Ting, Pilates Body By Raven, Abi Mills Wellness, and Sophiereidfit, among others.

Peloton content will roll out in select markets first, with workouts primarily in English and options in Spanish and German, expanding Peloton’s footprint beyond its hardware-focused model.

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The partnership was announced on a Monday, highlighting potential new revenue streams and wider audience reach for both companies.

Peloton’s broader business context is acknowledged, including safety recalls and growth challenges post-Covid, along with its product lineup of bike, treadmill, and rowing machine.

Spotify’s 20-year anniversary signals continued expansion into formats beyond music as executives discuss the platform’s evolving role.

Peloton aims to grow internationally and diversify beyond hardware by collaborating with Spotify to reach a broader audience.

Most classes are in English, with some options available in Spanish and German.

Spotify has added a setting to turn off all videos in the app to reduce clutter and improve user experience during the expansion.

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