Samsung is boosting its AI capabilities through executive training and ongoing capability enhancement initiatives as part of broader organizational reshuffles and growth plans.

Company briefings were held to explain the robotics unit’s role and projects to employees, aiming to attract talent for next-generation robotics initiatives, including humanoid development.

Recruitment for the robotics team is underway, with internal transfers and external postings driving hardware and AI roles to advance new robot technologies.

The hiring process involves internal transfers and external postings, running from late last month to the application deadline to bolster both hardware and AI groups.

Industry insiders say aligning organization, personnel, investment, and AI transformation systems is essential for a realistic roadmap from manufacturing robots to humanoids and home robots.

Park Soon-cheol noted that under Oh Jun-ho, the Future Robotics Task Force has progressed technologically and built a foundation to keep pace with leading firms in the first-quarter conference call.

The article’s content is translated from AI and reflects Samsung’s strategic direction and market positioning as of May 8, 2026.

Samsung faces challenges from rapid humanoid robotics advancement by rivals like Tesla and Figure AI, with success hinging on quickly integrating Rainbow Robotics tech, internal components, and the DX ecosystem.

Samsung Electronics is expanding its Future Robotics Team within the Device Experience division and creating a new execution unit to push AI-powered robotics projects, including manufacturing robots and humanoids, toward commercialization.

During the first-quarter earnings call, CFO Park Soon-chul said Samsung aims to internalize key robot components to build custom parts optimized for its robots.

Rainbow Robotics remains central to Samsung’s humanoid strategy, with Samsung’s stake rising from 14.7% to 35% in 2024, making it the largest shareholder after investing KRW 267 billion (about $181 million).

Internal job postings for the robotics team were opened at the end of last month, with applications open through Friday, signaling active talent acquisition.