Reserved aligns with efforts to boost paid subscriptions and direct fan access, addressing scalping and bot concerns.

Spotify launches Reserved in the United States, a Premium feature that holds two concert tickets for eligible fans before general sale.

Role Model becomes the first artist in the program, with eligible fans receiving notification of a purchase window roughly 24 hours long starting in late June 2026.

Superfans will get in-app alerts and see Reserved offers on Search and artist profiles; once offered, they can view tour dates and the one-day window to claim the tickets.

The system relies on signals from fan activity and geolocation to verify proximity to venues, aiming to curb bot and AI abuse.

Context notes place Reserved within broader ticketing debates about Live Nation, pricing, and calls for remedies such as divesting Ticketmaster.

An ancillary promotional content layer appears alongside Reserved in some coverage, though it’s not part of the feature itself.

The program will add more artists and markets later this year, with ongoing monitoring to prevent bot activity and ensure offers go to active listeners.

While broader ticketing concerns are discussed, Reserved’s core details focus on eligibility, allotments, and expansion plans for the feature.

Spotify emphasizes ongoing development of functionality and partnerships to boost fan engagement and app usage.

Top fans are determined by overall engagement, raising questions about who truly qualifies.