In parallel, Meta is rolling out subscription plans powered by Meta AI across Facebook, Instagram, and WhatsApp, with plans to add features and tools.

Facebook has eased monetization for Pakistani creators, allowing those with 300,000 views on their Facebook pages in any 28-day window to access Content Monetisation Tools and earn money in US dollars from videos, reels, and other content.

Under these rules, reaching 300,000 views within 28 days makes creators eligible for Content Monetization Tools on Facebook.

Early pricing suggests subscriptions could cost roughly $3.99 per month for Facebook Plus and Instagram Plus, and $2.99 per month for WhatsApp Plus, though pricing and availability may vary by region.

Previously, eligibility required tens of thousands of followers and extensive watch time, making the new rule a relaxation for smaller creators.

The policy update aims to help emerging Pakistani creators earn revenue from videos, reels, and other content in US dollars.

The monetization feature is being piloted with a small group of users and will roll out to more accounts in stages.

All users must comply with Facebook’s community standards and platform policies to remain eligible.

Experts say the policy shift could widen participation in the digital economy and create new revenue opportunities for rising creators, provided they follow guidelines.

The policy focuses on enabling monetization for creators with smaller followings, potentially reshaping the creator landscape in Pakistan.

This marks a relaxation from prior thresholds of 10,000 followers and 600,000 minutes of watch time, expanding earning opportunities for developing creators in Pakistan.

Separately, Meta plans paid subscription models across its core platforms—Facebook, Instagram, and WhatsApp—under the names Facebook Plus, Instagram Plus, and WhatsApp Plus.