A controversy erupted at Flipkart’s Glam Up Fest in Delhi on June 19, as beauty influencers gathered for a star-studded event with Janhvi Kapoor and Bhumi Pednekar, but videos showed chaotic distribution of gift hampers going viral.

On the festival’s second day, attendees noted the venue looked sparse, suggesting possible logistical or turnout fluctuations.

Some creators did receive hampers without issue, indicating mixed experiences and stronger problems among smaller creators in the 2,000–20,000 follower range.

Flipkart has not publicly addressed the allegations by publication time, leaving the matter unresolved publicly.

The incident reignites broader debates about influencer-event logistics, distribution challenges, and the appeal of limited-edition merchandise at large-scale gatherings.

Several influencers voiced grievances online, saying they did not receive promised hampers despite fulfilling collaboration obligations, prompting criticism of planning and influencer selection.

Event staff were largely absent during the chaos, contributing to poor crowd control, while some attendees participated in the scramble.

NCM India and other creators said Flipkart invited thousands of influencers with modest followings, overwhelming organizers and hindering distribution.

Influencers claimed mismanagement and overcrowding during giveaway distribution, with attendees rushing counters and some entering restricted areas to grab merchandise.

Overall, the event highlighted Flipkart’s expanding beauty business while exposing vulnerabilities in managing large-scale influencer activations and gift distributions.

Glam Up Fest 2026 drew widespread criticism from creators and attendees over mismanagement and overcrowding during gift-hamper distribution.

The controversy has spurred a broader debate about the scalability and planning of large influencer activations and whether brands can handle high turnout.