Filed in November 2024, the action seeks around £3 billion in damages and stands as one of the largest consumer claims in UK history, moving through the Competition Appeal Tribunal unless a settlement is reached.

Ongoing proceedings could have international implications, with Apple appealing and potential further developments ahead.

A UK class-action against Apple over iCloud practices has been approved to proceed to trial, potentially exposing Apple to about £3 billion in damages and affecting roughly 40 million UK iCloud users who accessed the service between late 2018 and mid-2026.

The Tribunal approved the collective proceedings order on June 17, enabling Which? to inform potential participants of their rights, including opt-outs.

The agreement positions tens of millions of consumers to join the collective action if the case proceeds to trial.

Which? argues that Apple's policy of restricting rival storage services from full device access keeps iCloud with more features and potentially higher costs than alternatives.

Apple denies the allegations, saying UK customers have ample third-party options and that the claims are unfounded.

Compensation is not guaranteed and will depend on the outcome of the legal proceedings.

The case has a Collective Proceedings Order and is slated for trial in October 2028, with possible appeals or settlements beforehand.

If the claim succeeds, affected users could receive up to £77 each, with payouts determined by the case outcome and individual eligibility.

Apple must file its defense by July 31, 2026, as the competition tribunal moves toward a nine-week trial starting in October 2028.

The collective proceedings order was granted in May 2026, moving the case toward detailed assessment and trial readiness.