Apple's 2027: Major Product Overhaul, New CEO, and AI Innovations on the Horizon
June 26, 2026
Apple’s 2027 hardware roadmap includes major Mac and iPad updates, such as the M6 iPad Pro with a new chip and vapor-chamber cooling in spring 2027, the M6 MacBook Air in early 2027, and a redesigned MacBook Pro featuring OLED panels and M6 Pro/M6 Max chips.
New product categories could appear in 2027, including Apple Glasses, AI-focused wearables (like a wearable pendant), a tabletop AI home hub, and camera-equipped AirPods Pro to enhance visual-based AI experiences.
Apple is expected to unveil a revamped Siri and Apple Intelligence ecosystem, with Apple Glasses possibly launching as early as late 2026 to support AI features and camera-equipped devices like AirPods Pro.
The iPhone 20 Pro models are anticipated to feature a design with screens curving around all four edges, taking cues from Apple Watch design language.
Pricing dynamics are expected to shift in 2026 with potential price increases across Apple products and uncertainty around the iPhone 18 pricing, alongside a spring 2027 release for the more affordable iPhone 18.
Apple is forecasting its biggest product year ever in 2027, with launches across iPhone lines (iPhone 18, iPhone 18e, iPhone Air 2) and a major redesign with the iPhone 20 Pro, iPhone 20 Pro Max, and iPhone Ultra 2 to mark the iPhone’s 20th anniversary.
In 2026, John Ternus is slated to succeed Tim Cook as CEO, shifting the company’s focus toward bold new innovations while Cook continues to lead operations and pricing strategy.
WWDC 2026 showcased iOS 27 and a more capable Siri, laying groundwork for an AI-driven ecosystem across devices slated for 2027.
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BGR • Jun 26, 2026
Every New Product Apple Is Expected To Launch In 2027 — There Are A Lot