Apple Music has raised its US prices, with the Individual plan at $11.99, the Family plan at $19.99, and the Student plan at $6.99 per month, driven by higher licensing costs.

New subscribers are billed at the new rates immediately, while existing subscribers will be transitioned at their next renewal after notification.

Apple points to historical price changes across its services, noting prior Apple TV, Apple Arcade, and Apple News+ adjustments, and that Apple One pricing has also shifted in past years.

The report places the move in a broader industry context, referencing AI-generated music, labeling debates, and ongoing discussions about artist compensation.

Industry-wide dynamics are highlighted, including pressure from major labels and comparisons to price changes in other Apple services like Apple TV+, with profitability and pricing strategy under scrutiny.

Apple Music continues to offer access to over 100 million songs along with offline downloads, Spatial Audio with Dolby Atmos, lossless audio, lyrics, radio, videos, and personalized recommendations across devices.

The service remains comprehensive, with Apple Music Classical included at no extra cost and broad device compatibility.

Since its 2015 launch, Apple Music has grown its library to over 100 million songs, emphasizing ad-free listening and exclusive content and curated playlists.

New subscribers can still take advantage of a one-month free trial, and some devices may qualify for a three-month free trial via a special offer.

Apple has not announced price changes for other services like Apple TV+ or Apple Arcade, and customers will be notified ahead of renewals as pricing shifts occur in clusters.

2025 additions include Lyrics Translation, Pronunciation, AutoMix, Library Pins, in-app Replay stats, and updates to Apple Music Sing that let an iPhone function as a microphone for TV playback.

Apple Music posted record highs in listenership and new subscribers in 2025, though the company did not disclose exact figures.