Amazon Targets 2028 for 5,105 Satellite Launch to Compete in Global Internet Race

July 27, 2026
Amazon Targets 2028 for 5,105 Satellite Launch to Compete in Global Internet Race
  • Klarna is positioned to replace Citizens Bank as the financing partner for the program, funding hardware purchases and managing enrollment and multi-year payments, expanding Apple’s financing ecosystem.

  • Beyond consumer use, potential applications span in-vehicle connectivity, IoT, and services for consumers, enterprises, and government agencies.

  • The move comes amid a broader push to deliver cellphone connectivity from space, but deployment pace may be constrained by growing launch capacity shortages.

  • Launch capacity constraints are highlighted as a challenge that could slow deployment timelines for the new network.

  • Amazon seeks FCC approval to launch a constellation of up to about 5,105 internet satellites to deliver direct-to-device connectivity, aiming to scale into a broader LEO network and compete with traditional carriers, with 2028 as a target for initial launches and ongoing capital expenditure for AWS.

  • The D2D system is designed to work alongside existing Leo satellite broadband and Globalstar’s networks, enabling direct device-to-satellite communications and expanding compatibility to mobile devices.

  • The project would use Globalstar spectrum and other bands, including Ka- and V-band for gateway links and tracking, with advanced on‑orbit processing and inter-satellite links to improve performance and efficiency.

  • Kicking off alongside spectrum coordination efforts, the plan envisions collaboration with mobile network operators and regulatory approvals across international markets to enable a viable satellite-to-phone service.

  • Analysts note potential implications for Apple’s stock ratings and broader investor sentiment as earnings, rates, and product pricing dynamics intersect with Apple and Amazon’s satellite ambitions.

  • The coverage also references MacRumors’ reporting on iPhone-related features and other Apple updates that intersect with the satellite connectivity narrative.

  • Industry dynamics include related moves such as SpaceX launches and the evolving commercial space infrastructure landscape, with no new dates provided beyond current plans.

  • Spectrum and partnership considerations include potential acquisitions and spectrum access dynamics that could influence the feasibility of satellite-to-phone connectivity.

Summary based on 25 sources


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